The Problem
Village Inn is a forgotten breakfast chain and is not attracting new customers.The Ask
Develop a creative strategy to grow awareness and affinity outside of its core older, value-seeking guests and nostalgic fans from Denver.The Cultural Context:
Young people are bombarded with new things that are intended to simplify their lives, but end up complicating them.And… so what?
Unnecessary complexity makes us crave familiar simplicity.But, to avoid boredom, we want a weird twist.Insight:
To cope with our complicated world, we rely on the familiar to comfort us, while we seek out the weird to keep us engaged.
Village Inn’s fusion of familiar & weird is the perfect mixture for a memorable strategic platform to attract new customers!The Strategy:
Common Food, Uncommon Twists!
To view the complete, unabridged brief, click here.